Oliver Morris & the world of Fashions
By: Heba A. Fattah
What and who is Fashionaires?
To understand Fashionaires as a brand, you need to understand Mr Fashionaire as the person. One does not work without the other!
In order for us Fashionaires to build a transparent and successful relationship with our fans, staff and B to B companies, we need to be true to ourselves. So I had to look back into the last 20 years of the core of who Mr Fashionaires is to understand how the spirit and think tank machine of how Fashionaires works.
Let’s take a minute and look a bit deeper.....
Mr Fashionaire himself!
Being in and a part of the club/dance scenes since the early 80’s, Mr Fashionaire was first and foremost about fun, building good relationships and expressing himself on the dance floor or on the streets with killer moves. Freedom to express himself and not via routines, he showed the world whom he is as an individual, he expressed this for many years by touring Europe and living in America.
Frustration cultivated over time as people and authorities tried to pigeon-hole him into boxes and stereotypes on how he should be! Strong-willed he concluded, “If I have to be in your world under your rules I will be dead by the age of 30”! He has broken almost every rule that has been fabricated for him; from how he should talk; think, act and who he should be aligned with. Being teachable and transparent, Mr Fashionaire has learnt different dialects and cultures from around the world such as the Far East, Caribbean to Europe.
Throughout the world people look at things with rainbow colours sometimes even through tinted shades, Mr Fashionaire doesn’t look at the colours of life in the same way, he can somehow hear what a colour can sound like, Strange but true! Once he had acknowledged these talents, he then put it into practice and built some of the most amazing parties in London,
West End. Parallel to the parties he bridge and built friend and business relations with Royal families from around the world, film stars, Politian’s and celebrities of all ilk’s. This is due to his open, humble, friendly, loving and teachable ways. However, being such an individual innovator, there is always a price to pay from others if you take time to care. I present to you some examples he has experienced over time. And to be a Fashionaire so will you!
Lack of belief from others.
Being ridiculed.
Being the underdog.
Oliver Morris, renowned as a creative leader within the Arts and Fashion elite and industries and who, for many years has infused his cutting edge signature and avant guard style of direction globally for prestigious magazines including a kaleidoscope of luxury brands and power house designers such as Dolce & Gabbana, Alexander McQueen, Giorgio Armani, Valentino, Tommy Hilfiger, Lamborghini, and Rio Ferdinand.
His portfolio of VIP clients include Merrill Lynch, PriceWaterHouse Coopers and Marriott for which he has produced prestigious fashion shows around the world and hosted red carpet celebrity guests at the same including John Michelle (Fashion TV owner), Head of Vogue Europe 2007, D & G management, Timberland and Ludicrous. Morris has also worked as Art director to the world’s first International supermodel Janice Dickinson as well as having collaborated with supermodel Sophie Anderson.
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